top of page

Heart-Led Marketing
Strategy Programme

Marketing is all about building relationships based on trust
You need to understand your who, what and why
before looking at the how

If marketing is something you know you need to do but you dread; if you're struggling to capture the heart and soul of your offering - or you simply need some time, space and renewed energy for it all - this is for you.

Over the course of three sessions, we'll help you develop a Strategic Marketing Action Plan that is fully aligned with your purpose and unique selling points (USPs). If you need clarity on these, we'll help you define them, alongside understanding your target audience and how to reach them.

We’ll also develop a weekly work plan - helping you stay on track in a way that honours your energy levels and strengths.

Marketing is one of those things that is ALWAYS on the to do list. There are so many options that it can get overwhelming.

Sometimes you just need some expert marketing guidance to help you know what you should focus on, so you can feel confident that you're spending your time and money on the right things. 

I like to keep marketing really simple - life is complicated enough!  l believe in marketing strategies that don't just  focus on social media or digital algorithms. They are about authenticity, human connection and building trust.

 This programme can help you:-

  • Be clear about what makes your business unique

  • Define your target markets 

  • Plan how to reach them

You'll leave the sessions with a realistic Strategic Marketing Action Plan - and hopefully a lot more va-va-voom for getting your business out there. 

All Heart Leaders programmes combine proven business frameworks with inner work - because truly sustainable success requires us to look after our energy levels, understand the ways we work best and be conscious of thought patterns that might be getting in our way. 

 

Life - and our business - flows with more ease, opportunity and synchronicity when we take the time to look after our personal wellbeing as much as our bottom line. 

Heart Led Marketing Strategy Programme

These three sessions can take place weekly, monthly or anything in-between, depending on your workload and how you work best. I don't recommend taking more than three months as we will lose momentum.
​​

Session One - Two hours

Session Two - 90 minutes

Session Three - 90 minutes

20 minute follow up calls after each session

Investment: £495

Includes Heart Leaders worksheets and framework information; a review of your current activity; 5 hours of one to one consultancy; one hour of follow up calls and travel within 1 hour of Exeter.

If you are already clear on some of the aspects of your marketing strategy, I can also offer the following:-

One off session investment -  £195 for 2 hours

Follow up 2nd session - £125 for  90 minutes

Available online or in person within 30 minutes of Exeter, Devon.

This is also offered as a Group Programme.

So what makes the Heart Leaders approach different?

All Heart Leaders programmes see embodiment and heart connection as key. This isn't wishy washy floaty stuff! I'm sure you know yourself that trying to work on something when you're stressed or overthinking just doesn't deliver or takes ten times longer.

Heart Leaders frameworks are designed to create greater flow and measurable success. It's less about forcing and controlling - and more about receiving and allowing. When we work on our businesses, it is with heart-felt authenticity and a passion that clients, customers and collaborators will really feel and be drawn to.

  • LinkedIn
  • Instagram

© Melissa Irace 2026. Wix Web Design by  Freaky by Design

bottom of page